April Seggebruch


Chief Strategy Officer


April Seggebruch is the Chief Strategy Officer and Co-Founder of Movista. She oversees the Product Development, Product Management, Quality Assurance, and Finance teams of the company.


Problem solving is one of her superpowers. She’s adept at actively listening to the challenges clients are facing in the marketplace, then striving to find ways to tackle and overcome those problems. With the collaboration of Movista’s world-class product team and developers, those innovative ideas become reality – resulting in a growing feature set on a software platform that is ever improving, designed to harmonize the retail ecosystem… creating visibility, accountability and consistency in execution of work.


During her time at the University of Arkansas, where she received her bachelor’s degree in marketing, April leveraged her natural leadership skills and winning spirit into her role as Captain of the Lady Razorbacks basketball team. After earning her undergraduate degree, she went on to earn her MBA from the University of Arkansas’ Sam M. Walton School of Business.


April remains active in the UofA’s business school, in addition to mentoring with the Brewer Entrepreneurship Center, and she serves as a leader on several non-profit boards and educational missions worldwide.